There was a time when "going green" was considered a marketing fad. Those days are over. In today's market, businesses who can't clearly show the steps they have taken to reduce their environmental impact are falling behind the competition.
Renewable Energy Certificate (RECs) are the most cost-effective way to get back on the right side of market. And through AUS, you can give yourself the capability and the expertise to offer your customers this valuable new product.
RECs allow businesses to reduce their environmental impact without undergoing prohibitively expensive updates to their equipment and rebuilds to their infrastructure. In the current economy, most businesses don't have the resources to make these major capital investments. But they can afford RECs. RECs can be your customer's gateway to a greener outlook and a greener marketing advantage.
RECs target one of the prime sources of greenhouse gas emissions in the United States: commercial and industrial electric use. They allow businesses to purchase the "environmental attributes" of renewable green electric generation sources, like wind and solar, regardless of location. Your customers can't run a power cord from their fusebox to a wind farm...RECs are the next best thing, a virtual connection to clean, emissions-free electricity. Buy enough RECs to match 100% of your electric use, and you can rightfully claim that your electric use is entirely greenhouse gas free.
Renewable Energy Certificates are not a gimmick. RECs make a real difference and have a real impact on green power in America. Green energy generators use the added funds from REC sales to bid more competitively in their local electric markets and improve the market share for green electricity. The voluntary REC market directs nearly $90 million a year into green energy.
RECs bring the green marketing advantage within the reach of everyone's budget. While most of the services that AUS provides can help your customers save money, this is one product that can help them save the planet. They give you a valuable new service to offer your customers, and a clear and contemporary way to distinguish yourself from your competition.
AUS brokers RECs that are certified by Green-e Energy, the most respected name in the green energy industry. They are the universally recognized seal of authenticity for renewable energy products.